The rarest textile on earth. Sourced from the Himalayas. Finished with a craft that takes a lifetime to master.

Woven by One Pair of Hands

Noorè is a Dubai-based luxury pashmina house. We carry only handwoven pieces, made by artisans in Kashmir using pashm fibre from the high-altitude plateaus of Ladakh. Nothing machine-made. Nothing blended. Nothing ordinary.

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Nooré Pashmina
100% Changthangi Pashm ✦Handwoven in Srinagar ✦100% Changthangi Pashm ✦Handwoven in Srinagar ✦
The Textile

Some things cannot be made faster.

Pashmina is not a material you replicate at scale. The fibre is 12–16 microns wide — finer than cashmere, lighter than air — and it tolerates no machine. It must be combed by hand in the mountains of Ladakh, spun on wooden wheels in Kashmir, and woven thread by thread on a handloom that has not meaningfully changed in five centuries.

A plain Noorè pashmina takes three to four weeks to weave. An embroidered piece can take three months. A Kani-pattern shawl can take up to eighteen. None of them are rushed.

Noorè exists for those who already know the difference — and who refuse to settle for anything less than the real thing.

12–16
Micron Fibre
4,500m
Altitude Source
18mo
Per Kani Shawl
100%
Pure Pashm

"Finer than cashmere, lighter than air."

The Collections

Four distinct expressions of the same extraordinary textile. Each piece is handmade and cannot be exactly reproduced.

The Signature

Pure pashmina in 30+ handcrafted tones. No adornment. Just the textile in its most distilled form. For women who wear quality like a second skin.

Shop The Signature

The Embroidered Edit

Sozni hand-embroidery — Kashmir's most refined needle art — on our finest base shawls. Months of work. No two pieces identical.

Shop The Embroidered Edit

The Gifting Suite

When the gift must say everything without a word. Curated sets in Noorè's signature packaging — for weddings, milestones, and the people who deserve more than a gift receipt.

Shop Gifts

The Men's Edit

Heavier weaves. A quieter palette. Scarves and wraps for men who understand what they are wearing.

Shop Men
The Craft

300 hours. Two hands. One shawl.

Every Noorè piece begins as raw pashm, combed in spring from a single Changthangi goat on the Changthang Plateau of Ladakh — at 4,500 metres above sea level. What happens between that moment and the piece arriving at your door is a story worth knowing.

01

The Fibre

Raw pashm is combed — never sheared — from Changthangi goats each spring on the Changthang Plateau of Ladakh, at 4,500 metres above sea level. A single goat yields enough for, at most, one scarf.

02

The Spinning

Spinning is done by women on a traditional wheel called the yinder. A skilled spinner can produce enough thread for one metre of pashmina in a single long working day.

03

The Weaving

Master weavers work on horizontal handlooms whose basic design has not changed since the 15th century. A plain pashmina takes three to four weeks. A Kani shawl can take eighteen months.

"Among the finest handwoven pashminas available outside of Kashmir."

As worn by women who dress with intention. As given by those who gift without compromise.

Some things must be felt to be understood.

Book a private viewing to experience our collection in person. Learn more about the process here.